The world's leading soft drink brand is preparing to debut a new look can with a limited edition. To this end, emphasizes the support of several areas of the trendsetters in fashion and design.
The Coca-Cola, which this year celebrates its 125 years, is to rethink the image of the brands that are part of your portfolio. In this context, the beginning of September was the time chosen to launch a new can of Diet Coke. The new design keeps the bottom of the tin metal but significantly expands an existing thread on the right side of the logo. The result is a modern design where the "D" Diet rests on top of "k" of "Coke" without disclosing the full name of the brand. It is a bold, minimalist approach but that does not compromise the brand since this is a best seller worldwide within the diet soda.
Designed by Turner Duckworth, San Francisco, the new can remain on store shelves for a indefinite period of time.
To promote this new can, the new Diet Coke has been sent to various trendsetters of fashion and design. However, publicly, have not yet been implemented outstanding shares.
The headquarters of the brand in Atlanta, the communications office has been focusing on proximity to the trendsetters, and has even established a partnership with the StyleCaster.com, a site of beauty and fashion trends. This site has already announced the new design of Diet Coke as one of the new looks for this fall. But that all changed on the outside, it should be noted that the formula of this drink is the same as always.
